Carol A. Hand
I remember as a teenager, I continually felt anguish because I was “different.” I desperately wished I could be like my peers instead of always questioning everything from a critical stance. Blogging 101 is beginning to remind of those adolescent days, although I have been reluctant to write about it because I don’t mean to be disparaging of things that appear to be important to others.
This course has helped me conclude that Voices from the Margins is aptly named. The past two assignments for blogging 101 this week have made me realize the blog I share with a partner is on the margins, although many of the friends in our blogging community share the space on the margins with us. After surveying the “events” and “challenges” sponsored by other blogs in response to an assignment, nothing seemed to fit as a place to highlight work I feel is important. Although it may be appropriate for others in the course to focus on expanding readership, proving one’s uniqueness through promotion and competition, and claiming one’s niche, these aren’t really what our blog claims to be about. Sure, I did find one “event” that focused on prose, but the prompt for the week was “horror.” I don’t write fiction, but interpreted from a different perspective, this prompt could certainly include my past posts about Native American boarding schools and child welfare practices, or cultural contrasts of approaches to hunting and gathering, but it would have been a stretch and may well have been viewed as arrogant or offensive.
But today’s assignment – branding?
I understand that it’s the new fad for universities that are eagerly adopting a corporate model in order to compete more effectively “for students and supplies in the marketplace” (Rex Whisman, n.d., para. 1). But honestly, I can’t ignore the images that came to mind when I hear the word “branding.” As someone who is ever sensitive to colonial hegemony, when I read the assignment for today,
I saw images of branding cattle,
Photo Credit: Cattle Branding
Photo Credit: Cattle Brands
branding women who transgress society’s narrow strictures for “proper” behavior,
Photo Credit: The Scarlet Letter
and what we still think is an appropriate way to stereotype Native American people.
Photo Credit: Washington DC Football Team
I do hope at least some readers can step back and think about what the term “branding” implies from different perspectives and consider whether this is really an appropriate way to think about building supportive networks to exchange ideas and overcome the differences that are used to divide us. Branding is a corporate concept based on successfully overcoming one’s competitors. That’s not my idea of a supportive community. A song by Sweet Honey in the Rock comes to mind as a more accurate way for describing how I envision an ideal blogging community “ We Are – One.”
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